![]() If this is your first time exhibiting at a trade show, it’s important to take all of your potential expenses into account. Don’t underestimate the cost of a trade show Even with control over your total trade show spending, it’s important to give yourself a limit to prevent an excellent opportunity turning into a major sunk cost. If you work for a large business, however, you might have been given a limited budget for your exhibit.īelieve it or not, the first situation – relative financial freedom regarding your trade show expenses – is often more difficult to plan than the second. If your business is relatively small, you may have almost complete control over the amount of money you can spend on your trade show exhibit. This chapter of the guide will teach you how to prepare a trade show budget that gives your business a positive return on investment from its trade show marketing efforts. With the wrong planning and budgeting, however, a trade show exhibit can quickly turn into an expensive lesson in the importance of preparation. ![]() With the right planning and budgeting, a trade show exhibit can generate an excellent ROI for your business. Like any other type of marketing, exhibiting at a trade show is all about achieving the optimum return on investment.
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